🍋 Here you can check the second stage of our work with the developers, and how we’ve generated them flow of investors with budget of $300K-3,5M through cold ads

Done it all Having Only 30,000$ Ad Budget, Small Team, and no Prior Experience in Real Estate or SAAS Market

My Goals as a Marketing Director

Kirill, the owner of Axe Partners, brought me on board with the following mission:

• Develop a product tailored to the real estate market, similar to Realiste Platform
• Secure 20 large international real estate developers as our exclusive partners, charging them a setup fee of $40,000 for access to our platform
• Build a system to acquire individual investors on our platform

The first step was to gather large developers who would sponsor our ad campaign to attract individual investors to the platform. Then, we utilized that marketing budget to attract international investors interested in our property projects.

Spoiler: We succeeded, but the results were quite unexpected…

Market Insight - 93% of Real Estate Companies Struggle with Online Sales Despite Investing $200K-$500K in Digital Marketing

I started with market research, which revealed a significant gap: 93% of real estate agencies and developers lacked a systematic approach to selling properties online, depending instead on traditional sources for customer acquisition.

After first 50 meetingswith prospects, we discovered that 85% of real estate agencies were unwilling to adopt new methods or invest in client acquisition. So, we shifted our target audience to developers, who became the primary focus of our future marketing and product development.

This is the part of our presentation for the developers

$6,000,000,000 Worth of Leads Over The First 5 Months

We were competing with a massive market of agencies, consultants, freelance marketing teams, and in-house teams all trying to solve the same problem. Hence, we needed to distinguish our product at every step of the client’s journey.

Guerilla Marketing and Instagram Ads

5 Steps to Our Success

Step 1 - We’ve Found the Right Offers, to Make Richest People of The World Click on Our Ads

Among 270 ads we’ve found the offers, senses and words with the highest conversion rates.